{"title":"The Routine","description":"\u003cp\u003eThree steps for the face that keeps showing up. RESET cleanses, EYES OPEN cares for tired-looking eyes, and KEEP GOING moisturises. Choose a single step below, or get all three together for £89.99 using the complete routine offer above.\u003c\/p\u003e","products":[{"product_id":"peptide-age-defying-eye-cream","title":"2. EYES OPEN Peptide Eye Cream","description":"\u003ch1\u003eEYES OPEN PEPTIDE EYE CREAM\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eBecause eight hours of sleep isn't always happening.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLate nights, early starts and everything in between have a habit of showing up around your eyes.\u003c\/p\u003e\u003cp\u003eEYES OPEN is a lightweight daily eye cream created for the delicate skin where tiredness and visible ageing often appear first. Its peptide-powered formula helps soften the appearance of fine lines, wrinkles and crow's feet while supporting firmer, smoother-looking skin.\u003c\/p\u003e\u003cp\u003eGlycerin and Sodium PCA help maintain hydration, while vitamins C and E, jojoba oil and antioxidant-rich plant extracts leave the eye area feeling comfortable and looking refreshed—without a heavy or greasy finish.\u003c\/p\u003e\u003cp\u003eNo complicated routine. Just a small step that helps you look more awake, even when you don't feel it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnopened within 30 days? Full refund. Opened and it's not agreeing with you? We'll swap it or credit you — just get in touch.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWHY YOUR EYES WILL THANK YOU\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHelps smooth the appearance of fine lines and crow's feet\u003c\/li\u003e\n\u003cli\u003eTargets visible signs of tiredness and ageing\u003c\/li\u003e\n\u003cli\u003eSupports firmer, smoother-looking skin\u003c\/li\u003e\n\u003cli\u003eHydrates the delicate eye area\u003c\/li\u003e\n\u003cli\u003eLightweight texture suitable for everyday use\u003c\/li\u003e\n\u003cli\u003e99% natural-origin ingredients\u003c\/li\u003e\n\u003cli\u003eVegan, gluten-free and nut-free formulation\u003c\/li\u003e\n\u003cli\u003eCOSMOS NATURAL certified by ECOCERT Greenlife\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eMADE FOR\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eTired-looking eyes\u003c\/li\u003e\n\u003cli\u003eFine lines and crow's feet\u003c\/li\u003e\n\u003cli\u003eMature skin\u003c\/li\u003e\n\u003cli\u003eMorning and evening use\u003c\/li\u003e\n\u003cli\u003eDads whose sleep rarely goes to plan\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eKEY INGREDIENTS\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHexapeptide-11\u003c\/strong\u003e\u003cbr\u003eA peptide that helps support smoother, firmer-looking skin and soften the appearance of visible lines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamin C\u003c\/strong\u003e\u003cbr\u003eA stable vitamin C derivative that provides antioxidant care and supports a fresher, more radiant-looking eye area.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamin E\u003c\/strong\u003e\u003cbr\u003eHelps condition the skin and protect the formula from oxidative stress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium PCA and Glycerin\u003c\/strong\u003e\u003cbr\u003eMoisture-binding ingredients that help keep the delicate eye area hydrated and comfortable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJojoba, Borage and Berry Seed Oils\u003c\/strong\u003e\u003cbr\u003ePlant-derived oils that help nourish and condition the skin without creating a heavy finish.\u003c\/p\u003e\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\u003cp\u003eApply a small amount to clean skin around the eye area. 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KEEP GOING Peptide AM\/PM Face Cream","description":"\u003ch1\u003eKEEP GOING PEPTIDE AM\/PM FACE CREAM\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eDay or night. Keep showing up.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBusy days, short nights and changing weather can leave your skin feeling dry, tired and less than its best.\u003c\/p\u003e\u003cp\u003eKEEP GOING is a peptide-powered moisturiser designed to hydrate and finish your routine morning or night. Its lightweight yet nourishing formula helps improve the appearance of elasticity while softening the look of fine lines and wrinkles.\u003c\/p\u003e\u003cp\u003eHyaluronic acid, Sodium PCA and glycerin help maintain hydration, while jojoba oil, mango butter, vitamins C and E and antioxidant-rich plant extracts leave skin feeling smooth, comfortable and revitalised.\u003c\/p\u003e\u003cp\u003eNo separate day cream. No separate night cream. Hydrate, finish and get on with the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnopened within 30 days? Full refund. Opened and it's not agreeing with you? We'll swap it or credit you — just get in touch.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWHY YOUR FACE WILL THANK YOU\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eProvides balanced morning and evening hydration\u003c\/li\u003e\n\u003cli\u003eHelps soften the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eSupports firmer, smoother-looking skin\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of skin elasticity\u003c\/li\u003e\n\u003cli\u003eLeaves skin feeling smooth, supple and comfortable\u003c\/li\u003e\n\u003cli\u003eLightweight texture that absorbs without feeling heavy\u003c\/li\u003e\n\u003cli\u003eVegan, gluten-free and nut-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eMADE FOR\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDry or tired-looking skin\u003c\/li\u003e\n\u003cli\u003eFine lines and visible signs of ageing\u003c\/li\u003e\n\u003cli\u003eSkin that feels less firm or hydrated\u003c\/li\u003e\n\u003cli\u003eMorning and evening use\u003c\/li\u003e\n\u003cli\u003eMen who want one moisturiser instead of a complicated routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eKEY INGREDIENTS\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eHexapeptide-11\u003c\/strong\u003e\u003cbr\u003eA peptide that helps support smoother, firmer-looking skin and soften the appearance of visible lines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eHydrolysed hyaluronic acid and sodium hyaluronate help attract and retain moisture for hydrated, plumper-looking skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamin C and Vitamin E\u003c\/strong\u003e\u003cbr\u003eProvide antioxidant care while helping the complexion look refreshed and revitalised.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium PCA and Glycerin\u003c\/strong\u003e\u003cbr\u003eMoisture-binding ingredients that help maintain hydration and keep skin feeling comfortable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJojoba Oil, Mango Butter and Berry Seed Oils\u003c\/strong\u003e\u003cbr\u003ePlant-derived oils and butter that help nourish and condition the skin without creating an unnecessarily heavy routine.\u003c\/p\u003e\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\u003cp\u003eApply a small amount to clean skin over the face and neck.\u003c\/p\u003e\u003cp\u003eUse every morning and evening after RESET Daily Face Wash. If using EYES OPEN Peptide Eye Cream, apply KEEP GOING afterwards while avoiding direct contact with the eyes.\u003c\/p\u003e\u003ch2\u003eFORMULATION DETAILS\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eGluten-free\u003c\/li\u003e\n\u003cli\u003eNut-free\u003c\/li\u003e\n\u003cli\u003eSuitable for mature skin\u003c\/li\u003e\n\u003cli\u003eDesigned for morning and evening use\u003c\/li\u003e\n\u003cli\u003eLightweight yet nourishing texture\u003c\/li\u003e\n\u003cli\u003ePeptide and hyaluronic-acid formula\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFULL INGREDIENTS\u003c\/h2\u003e\u003cp\u003eAqua\/Water, Simmondsia Chinensis (Jojoba) Seed Oil*, Glycerin, Pentylene Glycol, Polyglyceryl-6 Stearate, Cetearyl Alcohol, Sodium PCA, Dipalmitoyl Hydroxyproline, Propanediol, Aroma\/Fragrance, Dicaprylyl Carbonate, Polyglyceryl-6 Behenate, Mangifera Indica (Mango) Seed Butter*, Caprylic\/Capric Triglyceride, Coco-Caprylate, Fragaria Ananassa (Strawberry) Seed Oil, Vaccinium Myrtillus (Blueberry) Seed Oil*, Xanthan Gum, Hexapeptide-11, Phytosterols, Octyldodecanol, Palmitic Acid, Stearic Acid, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Sodium Phytate, Potassium Hydroxide, Leuconostoc\/Radish Root Ferment Filtrate, Ginkgo Biloba (Ginkgo) Leaf Extract*, Citric Acid, Sodium Benzoate, Potassium Sorbate, CI 77491 (Iron Oxides)***, Linalyl Acetate**, Geranyl Acetate**, Linalool**, Geraniol**, Citronellol**.\u003c\/p\u003e\u003cp\u003e*Ingredients from organic farming\u003cbr\u003e**From natural essential oils\u003cbr\u003e***Pure mineral pigments\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e50 ml \/ 1.69 fl oz\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDAD FACE™ — FOR THE FACE THAT KEEPS SHOWING UP.\u003c\/strong\u003e\u003c\/p\u003e","brand":"DAD FACE","offers":[{"title":"Default","offer_id":49169032839351,"sku":"246090","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/4742\/4439\/files\/CzRLbCoS1w4Grh5ee_LgDYnoJ-q3xQzP.jpg?v=1789222563"},{"product_id":"reset-daily-face-wash","title":"1. RESET Daily Face Wash","description":"\u003ch1\u003eRESET DAILY FACE WASH\u003c\/h1\u003e\u003cp\u003e\u003cstrong\u003eClean off the day. Start again.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWork, weather, tired mornings and long days all leave their mark.\u003c\/p\u003e\u003cp\u003eRESET is a refreshing daily face wash created for dads who want clean, comfortable skin without adding another complicated routine. It gently removes dirt, excess oil and everyday buildup while helping maintain the skin's natural moisture balance.\u003c\/p\u003e\u003cp\u003eAloe juice and blackberry extract help refresh the complexion, while Sodium PCA supports hydration—leaving your skin feeling clean, comfortable and ready to go again.\u003c\/p\u003e\u003cp\u003eNo ten-step routine. Just wash, rinse and get on with your day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnopened within 30 days? Full refund. Opened and it's not agreeing with you? We'll swap it or credit you — just get in touch.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003eWHY YOUR FACE WILL THANK YOU\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGently removes dirt, excess oil and everyday buildup\u003c\/li\u003e\n\u003cli\u003eCleans without leaving skin feeling stripped or tight\u003c\/li\u003e\n\u003cli\u003eHelps maintain the skin's natural moisture balance\u003c\/li\u003e\n\u003cli\u003eRefreshes and revitalises tired-looking skin\u003c\/li\u003e\n\u003cli\u003eSuitable for normal and oily skin\u003c\/li\u003e\n\u003cli\u003eVegan, gluten-free and nut-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eMADE FOR\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eEveryday cleansing and make-up\/buildup removal\u003c\/li\u003e\n\u003cli\u003eNormal and oily skin types\u003c\/li\u003e\n\u003cli\u003eMorning and evening use\u003c\/li\u003e\n\u003cli\u003eDads who want one simple wash, not a routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eKEY INGREDIENTS\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eAloe Barbadensis (Aloe) Leaf Juice\u003c\/strong\u003e\u003cbr\u003eHelps soothe and refresh the skin while cleansing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCocamidopropyl Betaine\u003c\/strong\u003e\u003cbr\u003eA gentle, moisture-friendly cleansing ingredient that helps keep skin feeling comfortable, not stripped.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e\u003cbr\u003eHelps maintain hydration and supports the skin's natural moisture balance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRubus Fruticosus (Blackberry) Fruit Extract\u003c\/strong\u003e\u003cbr\u003eA plant extract that helps refresh and revitalise the complexion.\u003c\/p\u003e\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\u003cp\u003eLather a small amount between wet hands. Massage gently over the face, avoiding the eye area, then rinse thoroughly with water.\u003c\/p\u003e\u003cp\u003eUse every morning and evening.\u003c\/p\u003e\u003ch2\u003eFORMULATION DETAILS\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e99% natural origin of total\u003c\/li\u003e\n\u003cli\u003e10% organic origin of total\u003c\/li\u003e\n\u003cli\u003eCOSMOS NATURAL certified by ECOCERT Greenlife\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eGluten-free\u003c\/li\u003e\n\u003cli\u003eNut-free\u003c\/li\u003e\n\u003cli\u003eSuitable for normal and oily skin\u003c\/li\u003e\n\u003cli\u003eDesigned for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFULL INGREDIENTS\u003c\/h2\u003e\u003cp\u003eAloe Barbadensis (Aloe) Leaf Juice*, Coco-Glucoside, Cocamidopropyl Betaine, Glycerin, Aqua\/Water, Xanthan Gum, Propanediol, Rubus Fruticosus (Blackberry) Fruit Extract*, Sodium PCA, Sodium Levulinate, Lactic Acid, Acacia Senegal Gum, Sodium Anisate, Acorus Calamus (Sweet Flag) Root Extract*, Parfum\/Fragrance, Salvia Officinalis (Sage) Leaf Extract*, Rhamnose, CI 77491 (Iron Oxides)***, Glucose, Glucuronic Acid, Arctium Lappa (Burdock) Root Extract*, Citric Acid, Sodium Benzoate, Potassium Sorbate, Linalool**, Limonene**.\u003c\/p\u003e\u003cp\u003e*Ingredients from organic farming\u003cbr\u003e**From natural essential oils\u003cbr\u003e***Pure mineral pigments\u003c\/p\u003e\u003cp\u003eSlight separation may occur due to the natural formulation. 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